Blog: A Public API Portal Strategy: Merging Business and Developer Needs
This article explores a dual approach to implementing a public API strategy that blends the business and technological aspects of API products.

In the rapidly evolving digital landscape, APIs have become vital in innovative digital offerings. However, the true potential of APIs can only be leveraged when they are accessible and useful to both technical developers and business stakeholders. This article explores a dual approach to implementing a public API strategy that blends the business and technological aspects of API products.

API Portals 101: The definition


“An API Portal is a centralized hub designed to facilitate the interaction between API providers and consumers. It serves as a key touchpoint where developers can discover, explore, and use APIs.”

We explicitly mention the focus on developers; however, this doesn’t fully align with the essence of an API product mindset. An API product mindset is about digital offerings delivered through APIs in a business-centric context. So, how do we develop an API portal specifically tailored for developers, while enabling businesses to effectively showcase their digital offerings to create revenue-generating services?

Simply by promoting our digital offerings on two fronts: using the company website, we cater to business and marketing needs. And simultaneously, via a dedicated technical API portal, aimed at engaging the technical community

For a more in-depth exploration of the features and capabilities of an API portal, we invite you to read our other blog post: How an API portal can accelerate your API initiative

Synergy between the company website and the API portal


At the forefront of this approach is the general company website, designed to showcase API products in a business context. This website serves as the initial touchpoint for potential customers/partners, providing an accessible overview that transcends technical jargon. The “API Product Overview” plays a crucial role, as it details the benefits and potential applications of each API product.

Complementing the business-focused website is the dedicated API portal, tailored for technical users such as developers. This portal goes into the nitty-gritty of each API, offering documentation, interactive tools, and an API console for real-time testing. It’s a deep dive into the technical specifications and quick-start guides. Additionally, it covers security protocols, which are crucial for those who will be implementing and working directly with the APIs. Often, organizations choose not to build these API portals themselves. This is because they are usually part of an API management platform, or bought separately due to their specialized features, like the interactive testing console. Building an API portal in-house requires significant investment and expertise to match the quality of specialized products available in the market. The ‘buy vs. build’ margin leans heavily towards buying, as it offers a more cost-effective, reliable, and feature-rich solution than developing one internally.

Optimizing management and collaboration for a successful API Portal

This approach can only be effective through great teamwork. The content on the company website is primarily managed by the business team, with support from the IT team to ensure technical accuracy and relevancy. Conversely, the API portal is managed by the IT team, with inputs from the business side to align the technical content with business objectives. This cross-functional collaboration is important for maintaining a unified API strategy.

Best Practices for Implementation

Implementing this strategy requires attention to several best practices. Firstly, both the website and the API portal must feature a user-friendly design and clear navigation between both. Regular updates and consistent alignment between business and technical content are crucial for maintaining relevance and accuracy. Additionally, feedback mechanisms should be in place to continually adapt and improve both components based on user interactions.


The public API portal strategy bridges the gap between business potential and technical implementation of API products. By catering to both business stakeholders and technical developers, companies can ensure their API offerings are not only technically robust but also strategically positioned for business growth and partnerships.

Are you as enthusiastic as our customer, about this public API portal strategy? Or are you curious about what we can do for you? We’d love to hear from you – let us know your thoughts!


We’ll be happy to get to know you.