From transactional to conversational: how APIs are redefining a native paper player into a digital-first follower
The future is conversational. The way businesses will communicate with their customers will become increasingly interactive and personal.
Standard letters or emails will be replaced with messages delivered to you via a myriad of digital channels, when you want and in the way you want to be spoken to.
Symeta-Hybrid is market leader in transactional communication & direct marketing. To ensure its future it is building a flexible, scalable and secure platform using APIs, EDA and much more.
Archers has had the opportunity to be part of this journey from the very first day of its inception.
Dive with us into the world of APIs, event driven architecture and more get a glimpse of the future at Symeta-Hybrid.
Jo Martens (Symeta)
Matthias De Scheerder (Archers)
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